With its year of showcasing beauty and charitability, Miss Cebu has placed a spotlight not only the many magnificent qualities of a Cebuana but also on  Cebu’s history, culture and world-class tourist destinations.

Started in 1993 by a small group of Cebuanos blessed with foresight, Miss Cebu took on the task of promoting Cebu as a viable alternative tourist destination. This came at a time when tourism in the Asia Pacific region was in its early stages and an imperative tool for countries to woo investors to their shares. Cebu’s leaders then understood that the Queen City of the South needed to position herself as an island blessed with splendid resources that beckoned ·and nurtured tourism and trade.

The Miss Cebu pageant became an event Cebuanos looked forward to and an effective­ vehicle to establish good international relations in its early years with countries like Japan, Australia and Korea among others.

Hence, through typhoons, administration changes and economic turmoil, the organizers continued to hold the pageant every January, making it a must-see during the Sinulog fiesta week. Despite how much the pageant has evolved, some things remained the same-the consistent participation of empowered and passionate woman who are successful in their own ways.

The tradition, legacy, relevance and message of the Miss Cebu pageant remains-the Cebuana is more than just usual beautiful face. She is an epitome of beauty, brains, a woman of substance.

Consistently, Miss Cebu has produced national and international beauty queens, world-class models and individuals who excel and stand out in different fields.

Miss Cebu is not just your ordinary beauty queen. She represents every Cebuano and Cebu itself. Like Cebu’s brave warriors, she is a strong and empowered woman who is goal-oriented, direct and ambitious. Like the island’s vast ocean, her passion to excel and make a difference is endless.

Miss Cebu is confident, commanding in presence and a potential leader by virtue of experience In competitions. She is an eloquent communicator and one who exudes talent, intelligence, charisma and health. She is also physical attractive both in face and figure.

For all her strength of character and constitution, Miss Cebu never fails to show her heart. She is empathic, socially-conscious and goes out of her way to perform her tasks and responsibilities with the best of intentions. She believes in kindness, generosity and love. She believes that she can be the catalyst of change and progress to drive this community to places it has otherwise never been. She believes she can make a difference.